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        <title>the lost and the found </title>
        <link>http://se1ena.vox.com/library/posts/tags/news/page/1/</link>
        <description>first edition</description>
        <language>en</language>
        <generator>Vox</generator>
        <lastBuildDate>Wed, 23 Apr 2008 09:21:06 -0700</lastBuildDate>
        <copyright>Copyright 2008</copyright>
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        <category domain="http://se1ena.vox.com/tags/">news</category>  
 
        <item>
            <title>must. have. food.</title>
            <link>http://se1ena.vox.com/library/post/must-have-food.html?_c=feed-rss-full</link>   
            <author>nobody@vox.com(selena)</author>
            <comments>http://se1ena.vox.com/library/post/must-have-food.html?_c=feed-rss-full</comments>
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            <pubDate>Wed, 23 Apr 2008 09:21:06 -0700</pubDate>         
            
            <description>    &lt;p&gt;&lt;span style=&quot;color: #ffffff&quot;&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(211, 89, 0);&quot;&gt;[09:08] me: &lt;/span&gt;&lt;span&gt;&lt;span style=&quot;font-family: verdana&quot;&gt;&lt;span style=&quot;font-size: 11px;&quot;&gt;you know that pizza place you love over at the u-district? pizza ragazzi?&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(1, 99, 179);&quot;&gt;[09:08] him: &lt;/span&gt;&lt;span style=&quot;font-family: arial&quot;&gt;yeah&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(1, 99, 179);&quot;&gt;[09:08] &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(1, 99, 179);&quot;&gt;him&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(1, 99, 179);&quot;&gt;: &lt;/span&gt;&lt;span style=&quot;font-family: arial&quot;&gt;yeah yeah yeah yeah&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(211, 89, 0);&quot;&gt;[09:08] &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(211, 89, 0);&quot;&gt;me&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(211, 89, 0);&quot;&gt;: &lt;/span&gt;&lt;span&gt;&lt;span style=&quot;font-family: verdana&quot;&gt;&lt;span style=&quot;font-size: 11px;&quot;&gt;...there was a stabbing.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(1, 99, 179);&quot;&gt;[09:08] &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(1, 99, 179);&quot;&gt;him&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(1, 99, 179);&quot;&gt;: &lt;/span&gt;&lt;span style=&quot;font-family: arial&quot;&gt;D:&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(211, 89, 0);&quot;&gt;[09:08] &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(211, 89, 0);&quot;&gt;me&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(211, 89, 0);&quot;&gt;: &lt;/span&gt;&lt;span&gt;&lt;span style=&quot;font-family: verdana&quot;&gt;&lt;span style=&quot;font-size: 11px;&quot;&gt;yeah.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(211, 89, 0);&quot;&gt;[09:09] &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(211, 89, 0);&quot;&gt;me&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(211, 89, 0);&quot;&gt;: &lt;/span&gt;&lt;span&gt;&lt;span style=&quot;font-family: verdana&quot;&gt;&lt;span style=&quot;font-size: 11px;&quot;&gt;i know.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(1, 99, 179);&quot;&gt;[09:09] &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(1, 99, 179);&quot;&gt;him&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: rgb(0, 0, 0);&quot;&gt;&lt;span style=&quot;color: rgb(1, 99, 179);&quot;&gt;: &lt;/span&gt;&lt;span style=&quot;font-family: arial&quot;&gt;will they still deliver&lt;/span&gt;&lt;/span&gt;&lt;/span&gt; &lt;/p&gt;    &lt;p style=&quot;clear:both;&quot;&gt; 
    &lt;a href=&quot;http://se1ena.vox.com/library/post/must-have-food.html?_c=feed-rss-full#comments&quot;&gt;Read and post comments&lt;/a&gt;   |   
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            </description> 
            <category domain="http://se1ena.vox.com/tags/">food</category> 
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            <category domain="http://se1ena.vox.com/tags/">conversations</category> 
            <category domain="http://se1ena.vox.com/tags/">jeffiebear</category>   
        </item> 
 
        <item>
            <title>and the piracy continues!</title>
            <link>http://se1ena.vox.com/library/post/and-the-piracy-continues.html?_c=feed-rss-full</link>   
            <author>nobody@vox.com(selena)</author>
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            <pubDate>Fri, 11 Apr 2008 14:21:05 -0700</pubDate>         
            
            <description>    &lt;div style=&quot;text-align: center&quot;&gt;&lt;span style=&quot;font-size: 1.95312em;&quot;&gt;demonoid is back!&lt;/span&gt;&lt;br /&gt;&lt;span style=&quot;font-family: -editor-proxy&quot;&gt;all settings just the way they were.&lt;br /&gt;ratio beautiful like it was.&lt;br /&gt;logo just as pretty.&lt;br /&gt;&lt;br /&gt;oh yes.&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;
    
    
    

    
    
    
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                &lt;div class=&quot;enclosure-asset-name&quot;&gt;&lt;a href=&quot;http://se1ena.vox.com/library/photo/6a00e398d503d2000200e398ef3b8b0005.html&quot; title=&quot;unstoppable demon.&quot;&gt;unstoppable demon.&lt;/a&gt;&lt;/div&gt;
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&lt;br /&gt;&lt;/div&gt;     &lt;p style=&quot;clear:both;&quot;&gt; 
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            <category domain="http://se1ena.vox.com/tags/">internet</category> 
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        <item>
            <title>sub pop - seattle keeps it going</title>
            <link>http://se1ena.vox.com/library/post/sub-pop---seattle-keeps-it-going.html?_c=feed-rss-full</link>   
            <author>nobody@vox.com(selena)</author>
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            <pubDate>Thu, 31 Jan 2008 13:26:47 -0800</pubDate>         
            
            <description>    &lt;div class=&quot;block&quot;&gt;
				
				&lt;h1&gt;Sub Pop&amp;#39;s got some kind of record&lt;/h1&gt;
				&lt;p class=&quot;byline&quot;&gt;By&lt;u&gt; &lt;/u&gt;Tom Scanlon&lt;u&gt;&lt;a href=&quot;mailto:tscanlon@seattletimes.com&quot;&gt;&lt;/a&gt;&lt;/u&gt;&lt;/p&gt;
				&lt;p class=&quot;source&quot;&gt;Seattle Times staff reporter&lt;/p&gt;
			&lt;/div&gt;
	
			
			&lt;div class=&quot;imgrt&quot;&gt;
				
				&lt;div style=&quot;float: right; position: relative;&quot;&gt;
					&lt;span id=&quot;ImageControl&quot; style=&quot;display: block;&quot;&gt;
						&lt;p class=&quot;text&quot; style=&quot;background-color: rgb(236, 235, 230);&quot;&gt;&lt;img src=&quot;http://seattletimes.nwsource.com/art/ui/navbrdr_lt.gif&quot; style=&quot;text-align: absmiddle&quot; /&gt;&lt;a&gt;&lt;img class=&quot;ui&quot; height=&quot;9&quot; src=&quot;http://seattletimes.nwsource.com/art/ui/previousarrowActive.gif&quot; width=&quot;5&quot; /&gt;&lt;span class=&quot;hspacing&quot;&gt;&lt;/span&gt;&lt;/a&gt;&lt;span class=&quot;hspacing&quot;&gt;&lt;/span&gt;&lt;span id=&quot;ImageNumber&quot;&gt;&lt;/span&gt;&lt;span id=&quot;TotalImages&quot;&gt;&lt;/span&gt;&lt;a&gt;&lt;img class=&quot;ui&quot; height=&quot;9&quot; src=&quot;http://seattletimes.nwsource.com/art/ui/nextarrowActive.gif&quot; width=&quot;5&quot; /&gt;&lt;/a&gt;&lt;img src=&quot;http://seattletimes.nwsource.com/art/ui/navbrdr_rt.gif&quot; style=&quot;text-align: absmiddle&quot; /&gt;&lt;/p&gt;
					&lt;/span&gt;
				&lt;/div&gt;
				&lt;div id=&quot;ImageBox&quot; style=&quot;height: 509px; visibility: visible;&quot;&gt;
					
						&lt;div class=&quot;ImageDiv&quot; id=&quot;2004143083&quot; style=&quot;display: block;&quot;&gt;
							&lt;p&gt;&lt;a&gt;&lt;img alt=&quot;&quot; class=&quot;pic&quot; height=&quot;384&quot; src=&quot;http://seattletimes.nwsource.com/ABPub/2008/01/23/2004140541.jpg&quot; width=&quot;296&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
							&lt;a&gt;&lt;img alt=&quot;Enlarge this photo&quot; class=&quot;ui&quot; height=&quot;11&quot; src=&quot;http://seattletimes.nwsource.com/art/ui/zoom_photo.gif&quot; style=&quot;text-align: left&quot; width=&quot;48&quot; /&gt;&lt;/a&gt;&lt;p class=&quot;credit&quot;&gt;SUBPOP RECORDS&lt;/p&gt;
							
							&lt;p class=&quot;title&quot;&gt;They need a new poster — now it&amp;#39;s 20 years of records.&lt;/p&gt;&lt;p class=&quot;title&quot;&gt;&lt;strong&gt;&lt;br /&gt;&lt;/strong&gt;&lt;/p&gt;&lt;p class=&quot;title&quot;&gt;&lt;strong&gt;Sub Pop Top 10 albums sold&lt;/strong&gt;&lt;/p&gt;
						&lt;/div&gt;
					
						&lt;div class=&quot;ImageDiv&quot; id=&quot;2004143084&quot; style=&quot;display: none;&quot;&gt;
							&lt;p&gt;&lt;a&gt;&lt;img alt=&quot;&quot; class=&quot;pic&quot; height=&quot;198&quot; src=&quot;http://seattletimes.nwsource.com/ABPub/2008/01/22/2004138435.jpg&quot; width=&quot;296&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
							&lt;a&gt;&lt;img alt=&quot;Enlarge this photo&quot; class=&quot;ui&quot; height=&quot;11&quot; src=&quot;http://seattletimes.nwsource.com/art/ui/zoom_photo.gif&quot; style=&quot;text-align: left&quot; width=&quot;48&quot; /&gt;&lt;/a&gt;&lt;p class=&quot;credit&quot;&gt;ERIKA SCHULTZ / THE SEATTLE TIMES&lt;/p&gt;
							
							&lt;p class=&quot;caption&quot;&gt;Odds are that Jonathan Poneman, co-founder of Sub Pop Records, is smirking underneath that sticker. He does that a lot.&lt;/p&gt;
						&lt;/div&gt;
					
						&lt;div class=&quot;ImageDiv&quot; id=&quot;2004143085&quot; style=&quot;display: none;&quot;&gt;
							&lt;p&gt;&lt;a&gt;&lt;img alt=&quot;&quot; class=&quot;pic&quot; height=&quot;192&quot; src=&quot;http://seattletimes.nwsource.com/ABPub/2008/01/23/2004140553.jpg&quot; width=&quot;296&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
							&lt;a&gt;&lt;img alt=&quot;Enlarge this photo&quot; class=&quot;ui&quot; height=&quot;11&quot; src=&quot;http://seattletimes.nwsource.com/art/ui/zoom_photo.gif&quot; style=&quot;text-align: left&quot; width=&quot;48&quot; /&gt;&lt;/a&gt;&lt;p class=&quot;credit&quot;&gt;BRIAN TAMBORELLO&lt;/p&gt;
							
							&lt;p class=&quot;caption&quot;&gt;Above: The Shins. Left: Sub Pop Records&amp;#39; CD cover of Nirvana&amp;#39;s &amp;quot;Bleach&amp;quot;&lt;/p&gt;
						&lt;/div&gt;
					
						&lt;div class=&quot;ImageDiv&quot; id=&quot;2004143086&quot; style=&quot;display: none;&quot;&gt;
							&lt;p&gt;&lt;a&gt;&lt;img alt=&quot;&quot; class=&quot;pic&quot; height=&quot;300&quot; src=&quot;http://seattletimes.nwsource.com/ABPub/2008/01/23/2004140476.jpg&quot; width=&quot;296&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
							&lt;a&gt;&lt;img alt=&quot;Enlarge this photo&quot; class=&quot;ui&quot; height=&quot;11&quot; src=&quot;http://seattletimes.nwsource.com/art/ui/zoom_photo.gif&quot; style=&quot;text-align: left&quot; width=&quot;48&quot; /&gt;&lt;/a&gt;&lt;p class=&quot;credit&quot;&gt;SUBPOP RECORDS&lt;/p&gt;
							
							
						&lt;/div&gt;
					
						&lt;div class=&quot;ImageDiv&quot; id=&quot;2004143087&quot; style=&quot;display: none;&quot;&gt;
							&lt;p&gt;&lt;a&gt;&lt;img alt=&quot;&quot; class=&quot;pic&quot; height=&quot;466&quot; src=&quot;http://seattletimes.nwsource.com/ABPub/2008/01/23/2004140796.jpg&quot; width=&quot;296&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
							&lt;a&gt;&lt;img alt=&quot;Enlarge this photo&quot; class=&quot;ui&quot; height=&quot;11&quot; src=&quot;http://seattletimes.nwsource.com/art/ui/zoom_photo.gif&quot; style=&quot;text-align: left&quot; width=&quot;48&quot; /&gt;&lt;/a&gt;&lt;p class=&quot;credit&quot;&gt;ERIKA SCHULTZ / THE SEATTLE TIMES&lt;/p&gt;
							
							&lt;p class=&quot;caption&quot;&gt;Mudhoney vocalist Mark Arm also works at Sub Pop Records, whose office has an employee photo booth.&lt;/p&gt;
						&lt;/div&gt;
					
				&lt;/div&gt;&lt;div class=&quot;infobox&quot;&gt;
  

&lt;p&gt;1. Nirvana, &amp;quot;Bleach&amp;quot; (1989), 1.6 million&lt;/p&gt;

  &lt;p&gt;2. Postal Service, &amp;quot;Give Up&amp;quot; (2003), 902,885&lt;/p&gt;

  &lt;p&gt;3. The Shins, &amp;quot;Oh Inverted World&amp;quot; (2001), 547,274&lt;/p&gt;

  &lt;p&gt;4. The Shins, &amp;quot;Wincing The Night Away&amp;quot; (2007), 500,813&lt;/p&gt;

  &lt;p&gt;5. The Shins, &amp;quot;Chutes Too Narrow&amp;quot; (2003), 462,574&lt;/p&gt;

  &lt;p&gt;6. Hot Hot Heat, &amp;quot;Make Up The Breakdown&amp;quot; (2002), 282,141&lt;/p&gt;

  &lt;p&gt;7. Sunny Day Real Estate, &amp;quot;Diary&amp;quot; (1994), 226,388&lt;/p&gt;

  &lt;p&gt;8. Iron &amp;amp; Wine, &amp;quot;Our Endless Numbered Days&amp;quot; (2004), 220,157&lt;/p&gt;

  &lt;p&gt;9. Iron &amp;amp; Wine, &amp;quot;The Creek Drank The Cradle&amp;quot; (2002), 133,752&lt;/p&gt;

  &lt;p&gt;10. Iron &amp;amp; Wine, &amp;quot;The Shepherd&amp;#39;s Dog&amp;quot; (2007), 133,490&lt;/p&gt;
&lt;/div&gt;

&lt;div class=&quot;infobox&quot;&gt;
  &lt;p&gt;Listen up&lt;/p&gt;

  &lt;p&gt;&lt;strong&gt;Hear songs from Sub Pop bands,&lt;/strong&gt; including Band of Horses, Grand Archives and Helio Sequence; buy CDs; and download podcasts at Sub Pop online: &lt;a href=&quot;http://www.subpop.com/&quot;&gt;www.subpop.com&lt;/a&gt;&lt;/p&gt;
&lt;/div&gt;

				
			
			&lt;/div&gt;
	
			
				&lt;p&gt;At a
Queen Anne cafe the other day, four 20-somethings were huddled around a
laptop, working on a business plan (&amp;quot;I think we should write something
up, in case we get an offer ... &amp;quot;).&lt;/p&gt;

&lt;p&gt;Twenty years before them, a 28-year-old slacker sat at that very
table in Uptown Espresso, writing a business plan — longhand. &amp;quot;It was
before laptops,&amp;quot; Jonathan Poneman recalled, with the self-deprecating
smirk he often uses.&lt;/p&gt;

&lt;p&gt;His brother and mother set him to the business-plan task, a
prerequisite to tap into &amp;quot;about $15,000 in savings bonds&amp;quot;; older
brother Fred had to first sign off on Poneman&amp;#39;s idea for a record
company.&lt;/p&gt;

&lt;p&gt;Until then, this Toledo native who came to Seattle in his teens was
just another amateur music buff and bar-crawler. The one-time musician
had started working behind the scenes, putting on shows at the U
District&amp;#39;s modest Fabulous Rainbow Tavern, by now-legendary Seattle
bands like Green River and Soundgarden. His take was meager, and
Poneman made the rent at day jobs.&lt;/p&gt;

&lt;p&gt;As part of the scene, he met Bruce Pavitt, who had moved here from
Olympia, where he launched a fanzine called Subterranean Pop — soon
after shortened to Sub Pop — and released tapes of Northwest bands
under the same name.&lt;/p&gt;

&lt;p&gt;&amp;quot;Bruce and I decided we would work together,&amp;quot; Poneman recalled, as a
latte started pumping energy into the sleepy-eyed, casually dressed
entrepreneur. &amp;quot;We shared the same vision: to create a record label that
would document our particular scene.&amp;quot;&lt;/p&gt;

&lt;p&gt;And what began as a hobby turned into a business.&lt;/p&gt;

&lt;p&gt;&amp;quot;Bruce and I quit our day jobs in March. On April 1, 1988, we signed a lease and moved into an office.&amp;quot;&lt;/p&gt;

&lt;p&gt;While he acknowledges Pavitt started using the term &amp;quot;Sub Pop&amp;quot; years
prior to that, Poneman is firm about 1988 as &amp;quot;our Year Zero.&amp;quot; That&amp;#39;s
the year &amp;quot;Sub Pop became a full-time operation. We went from being a
bedroom operation to having an office ... . It made us feel legitimate.&amp;quot;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Major-label deals&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;The pair still had amateur aesthetics, but real money to play with
now. Poneman and Pavitt spent some of it flying in British
gonzo-journalist Everett True and plying him with drinks — it worked,
as he went home and wrote Melody Maker articles on Sub Pop and the
Seattle scene. (&amp;quot;They&amp;#39;re speed demons with long hair flaying, whose
revivalist, left-of-centre metal is flung in our faces with an
enthusiasm and awareness of heritage that&amp;#39;s hard to resist,&amp;quot; True wrote
in a 1989 article that praised Mudhoney, Screaming Trees, Tad and
Soundgarden.)&lt;/p&gt;

&lt;p&gt;It was also 20 years ago that Nirvana&amp;#39;s recording career had its
innocuous launch, with Sub Pop releasing its &amp;quot;Love Buzz&amp;quot; cover (with
&amp;quot;Big Cheese&amp;quot; as the B-side) as a single. It didn&amp;#39;t cause much of a
stir, but Sub Pop released the full-length &amp;quot;Bleach&amp;quot; the following June.&lt;/p&gt;

&lt;p&gt;Two years later, Nirvana had a multimillion-selling Geffen album,
the ubiquitous &amp;quot;Nevermind.&amp;quot; The almost ridiculous surge of Nirvana from
an obscure Sub Pop band to a generation-defining entity led labels to
sign all sorts of bands around Seattle, in the vain search for the next
big thing.&lt;/p&gt;

&lt;p&gt;As for the label, in 1995, Sub Pop signed a deal selling 49 percent
ownership to Warner Bros. Records — imitating the &amp;quot;sign with a major
label&amp;quot; success of many of its bands.&lt;/p&gt;

&lt;p&gt;By 1996, Pavitt had had enough of the music business, and retired
from Sub Pop. Poneman rode out some lean years in the late-&amp;#39;90s, a time
that many around Seattle predicted the little label would die — just
like grunge, which it helped birth.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;They&amp;#39;re not dead yet&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&amp;quot;Going out of business since 1988&amp;quot; is one of its slogans, but the
demise of Sub Pop is yet to happen. Indeed, sales have never been
better, as in recent years records by the Postal Service, Iron &amp;amp;
Wine, Hot Hot Heat and the Shins became big sellers for Sub Pop. Of
course, &amp;quot;big sellers&amp;quot; is relative, as the label has had but one
&amp;quot;platinum&amp;quot; seller, Nirvana&amp;#39;s &amp;quot;Bleach.&amp;quot; (See a list of Sup Pop&amp;#39;s top
sellers on Page J1.)&lt;/p&gt;

&lt;p&gt;Those who still dismiss Sub Pop as &amp;quot;that little grunge thing from
back in the day&amp;quot; are missing the boat. In an e-mail interview, Jonathan
Cohen, a Billboard senior editor, wrote about Sub Pop&amp;#39;s reputation, old
and new.&lt;/p&gt;

&lt;p&gt;&amp;quot;I don&amp;#39;t think they&amp;#39;ve been known as a grunge label for a very long
time. Sub Pop remains one of the most important American indie-rock
labels, regardless of its history with that particular type of music.
They&amp;#39;re very in touch with the pulse of the underground scene (as
evidenced by signings like Wolf Eyes and No Age) while simultaneously
building bands that are selling as many records as some major-label
acts (Shins, Postal Service).&amp;quot;&lt;/p&gt;

&lt;p&gt;The Billboard editor looks for a banner year from Sub Pop: &amp;quot;The new
Helio Sequence record is fantastic, and there&amp;#39;s a huge buzz for some of
their new signings, like Blitzen Trapper. The Gutter Twins will also be
a big record for them in &amp;#39;08, as well the Flight of the Conchords disc.&amp;quot;&lt;/p&gt;

&lt;p&gt;Rod Moody, of first-generation Sub Pop band Swallow, takes it a step
further. Even though Pavitt and Poneman both tried to replace the
guitarist years ago (&amp;quot;and even suggested a specific replacement for
me&amp;quot;), he calls the Sub Pop founders &amp;quot;marketing geniuses. They took
many, many chances, and were able to dig themselves out of a severe
financial crisis. ... They were responsible, along with Bill Gates and
Howard Schultz, for putting Seattle on the map.&amp;quot;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Oh, the irony!&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Sub Pop, up there with Microsoft and Starbucks? The record label
certainly has to rank as one of Seattle&amp;#39;s most successful startups,
standing the test of time. And while larger labels are struggling with
diminished sales, Sub Pop had one of its best years ever in 2007.&lt;/p&gt;

&lt;p&gt;But it maintains a college-newspaper attitude. From its early
&amp;quot;Lamefest&amp;quot; festivals to its wacky sloganeering (&amp;quot;world domination&amp;quot;) to
its Web site news section (&amp;quot;Pandering to the Locals&amp;quot;), Sub Pop is
addicted to irony, faux grandeur delivered with heavy winks.&lt;/p&gt;

&lt;p&gt;After all, this is the place that pulled one of rock&amp;#39;s great pranks:
Megan Jasper, then a receptionist, made up terms like &amp;quot;swingin&amp;#39; on the
flippity-flop&amp;quot; (supposedly meaning &amp;quot;hanging out&amp;quot;) when a New York Times
reporter called to find out what kind of slang grunge had. At another
company, Jasper might have been fired for such a prank. At Sub Pop, she
is now general manager. Such is the way Poneman treats his 25 employees.&lt;/p&gt;

&lt;p&gt;Poneman, who is 48 and single, might not be out every night, as he
once was, but you can still find him lurking in the crowd — often
alone, always with a low profile — around Seattle rock clubs. The
Crocodile was his favorite venue, and when it closed suddenly in
December, he considered buying the club. While at least one other group
apparently outbid him (Groupee has applied for the Crocodile&amp;#39;s liquor
license), it whet his appetite, and he says he and/or Sub Pop may look
at opening a Seattle venue.&lt;/p&gt;

&lt;p&gt;Whether or not he opens a new club, Poneman remains a huge player in the Seattle music scene.&lt;/p&gt;

&lt;p&gt;Last year, Sub Pop launched Hardly Art, a label-within-a-label that
has signed new Seattle bands Arthur &amp;amp; Yu and the Dutchess and the
Duke. &amp;quot;It has a &amp;#39;laboratory quality&amp;#39; to it,&amp;quot; Poneman says, indicating
the quote marks with his hands, again with that smirk. &amp;quot;It&amp;#39;s a baby
label, in the same way that Sub Pop started as a baby label.&amp;quot;&lt;/p&gt;

&lt;p&gt;The original baby is now 20, and Poneman has some celebration shows
in the works, closer to the April Fools&amp;#39; Day anniversary. Poneman is
holding back details, but it&amp;#39;s a good bet that the Shins, Band of
Horses, Mudhoney — singer Mark Arm also works in the Sub Pop warehouse,
by the way — and several other bands from its current roster will play
at anniversary shows. Don&amp;#39;t be surprised if there&amp;#39;s a reunion, perhaps
even Green River.&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Sub Pop&amp;#39;s kind of town&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Sub Pop long ago earned a national reputation, and in recent years
has earned a second one. Yet it remains, in many ways, a Seattle thing.&lt;/p&gt;

&lt;p&gt;&amp;quot;Sub Pop would not have been Sub Pop without Seattle,&amp;quot; Poneman says.
&amp;quot;Seattle is an essential component to the story. Sub Pop is less
geographical [now] — it has less of a regional focus. But Seattle is
still home — I can complain about the irresponsible development going
on downtown, I can complain about the traffic and real-estate prices,
but it&amp;#39;s still my home. And I think I can speak for Sub Pop: The people
living in Seattle have always been very supportive of Sub Pop.&amp;quot;&lt;/p&gt;

&lt;p&gt;While he cites independent radio station KEXP (and its predecessor,
KCMU) and Seattle indie record stores as &amp;quot;amazing partners to Sub Pop
through the years,&amp;quot; it again comes down to the bands. While Sub Pop&amp;#39;s
signings extend around the country, the most successful have Northwest
roots.&lt;/p&gt;

&lt;p&gt;And, Poneman flatly states, &amp;quot;We are in the midst of a resurrection&amp;quot;
of Seattle music. He cites Band of Horses, new signings Grand Archives
(led by Mat Brooke, formerly of Carissa&amp;#39;s Wierd and Band of Horses) and
Fleet Floxes, and unsigned (for now) band the Moondoggies as &amp;quot;great,
great bands that are coming up — very exciting.&amp;quot;&lt;/p&gt;

&lt;p&gt;But Poneman can&amp;#39;t talk too long without that self-deprecating, ironic streak. And here comes that smirk again.&lt;/p&gt;

&lt;p&gt;&amp;quot;I&amp;#39;ve signed bands to Sub Pop whose parents used to watch the original Sub Pop bands.&amp;quot;&lt;/p&gt;     &lt;p style=&quot;clear:both;&quot;&gt; 
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